Featuresįeatures are probably the first thing one should look at in any The overall winner of this comparison is Mailchimp because of its robust feature set, flexible pricing plan, numerous integration options and a super-straightforward interface. Winner: Constant Contact. The company works diligently to resolve your issues, and its customer support is better than its competitor. Winner: Mailchimp. Mailchimp offers flexible and affordable pricing options. Winner: Mailchimp. Mailchimp wins this section on the back of its modern and intuitive interface. Winner: Mailchimp. Mailchimp offers three times as many integrations than does Constant Contact Winner: Constant Contact. With Constant Contact, more emails reach the primary inbox of target users. Winner: Mailchimp. A definite win for Mailchimp thanks to its excellent feature set. Of our detailed comparison Comparison at a Glance In a rush? Take a look at the section below to read the summary In this article, we are going to compare Mailchimp and ConstantĬontact to see which of them offers more bang for your buck. Of the oldest players, having a sizable market share. Unarguably the largest email marketing service provider, with billions ofĮmails being sent using the platform every month. Two of the most popular email marketing platforms: Constant Contact andīoth providers are considered among some of the most reliableĮmail marketing platforms for nearly any type of business. So, to make life easier for you, in this article we are going to compare There are numerous email marketing platforms out there, andĮxploring and comparing each one of them at once is not possible in a single Interact with customers more effectively using email than you can with other Rates, open rates, bounce rates, conversions, etc.Īt the same time, emails have a more comprehensive range ofįormatting possibilities than social media posts and messages, and you can Purchasing habits, how they have interacted with your business, and many otherĮmail marketing also offers more reporting and analyticsĬapabilities, as you can also track the success of your email marketingĬampaigns using various key performance indicators (KPIs) like click-through How old they are, their habits and interests, their online activity and past Just like many other popular and newer online marketingĬhannels, email marketing also allows targeting people based on who they are, Similarly, a 2018 study shows that marketers consider email marketing as the most effective digital marketing platform, beating out social media marketing, SEO, affiliate marketing, display advertising, etc. Besides, about 75 percent of adult netizens prefer email marketing to other marketing methods. A study conducted by HostPapa reveals that only 61 percent of Internet users use social media platforms compared to 94 percent who use email. The email has been here for decades now, but it is as relevant today as it is effective. Media (Facebook, Instagram, Twitter), etc. ![]() Email marketing isĪ part of digital marketing, which also includes using websites, blogs, social ![]() Using email to build relationships with existing and potentialĬustomers is one of the most effective tools for marketers.
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